Simon’s experience of real world sport and documentary photography is a big influence on the advertising work he does. He likes to keep it as real and energetic as possible to spark the kind of moments that make great pictures.

A TEAM TO FIT THE BRIEF – Simon can work alone but builds a team for bigger productions. A team of five worked on EE Fans recently and over 50 on McDonald’s Olympics.

FULL PRODUCTION – Simon develops the treatment, casts and rehearses people, finds the right location and designs the production. The team stages sports tournaments, styles hundreds of fans and uses music, video, comedy, dancers and industrial heaters to bring the ideas to life.

EXPERIENCE – Work for clients like Audi, Umbro, Sony, Fiat and McDonald’s has been recognised in the Association of Photographers, Campaign Press, D&AD and Cannes Lion awards. Simon founded the Football Association’s official photo library with 250,000 pictures and has built and run archives for the England team, The David Beckham Academy, Everton and Tottenham Hotspur.

Towers over the Goodsyard

Simon was commissioned by The East End Preservation Society to make a short film to raise awareness on the proposed Bishopsgate Goodsyard redevelopment in Shoreditch.

Some comments about the film:

“This matters to all East Enders and Londoners”

“Every Londoner should watch this film and object to the destruction of our historic East End”

“Watch this informative film & OBJECT to this development!”

Simon's Interview about his World Cup Experiences


A: They’re mostly like the lads I play with at Berry Brow AFC in the Huddersfield District League but with much better facilities, especially the showers. And bigger watches.

Read more questions and answers from the blog FormFiftyFive




Personal collection of England goalie gloves!


Fun in the sun

Beautiful Cadiz, Spain

Leo Burnett | McDonald's Olympic Campaign

An Integrated campaign composing of 20 posters ads, 9 super slo-mo films & HD videos.

The outdoor element of the campaign, comprising of over £10m worth of media, . . . one of the biggest outdoor buys London has ever seen . . .

CREATIVES | Mark Franklin and Rob Tenconi

ART BUYER | Leah Mitchell. . honestly one of the most heavily reliant production projects I’ve ever! done and not being gushy but the nicest. You two are angels. If there is EVER anything I can do for either one of you, then shout.”

 OUR APPROACH | We staged our own mini-Olympics at a major indoor arena with a hand-picked crowd of 500 spectators and 20 actors. It was photographed by 4 photographers, 2 Super Slow Motion crews and a 10 strong production team. Shooting in this way allowed us full control over the days events while allowing us to capture the excitement and atmosphere created by live sporting action.

Leo Burnett | McDonalds Panini Football Stickers

We set up a tournament between eight teams and had four experienced sports photographers covering the action, working exactly as we would at a World Cup or European Championships.

Art Director | Ed Morris   “You were a pleasure to work with, not just for the huge number of lovely shots, but for your rapid and accommodating efficiency. Thank you.”


Nexush | Allianz Global Assistance

A great brief to shoot elderly people with a youthful zest of life.

Client | Sophy Hunter RigommierI just looked at the powerpoint: WOW!!!! I loooooooove them all!”
Art Director | Tim Goulding “Not only is his work exceptional, he just happens to be one of the nicest people to work with (and that goes for the rest of his team)”

10042201_10699 copy

Beckham on mooney

David Beckham |  “Mooneyphoto? Superb photography.”

Spurs behind-the-scenes documentary

This is Simon working in his usual unobtrusive style using only handheld cameras and available light.

Goalkeeper | Paul Robinson “We get really pumped up before a game and because we don’t notice Simon in the corner with his camera, he’s got it all.”